Nexus Spatial Brand Experience
Responsive Spaces
Interface, Interaction and User Experience Design Nexus Spatial Brand Experience by Responsive Spaces At a center position inside the highest building in Austria, Vienna's DC Tower, Responsive Spaces created a brand space to experience the values of the tower: The Nexus presents a place to rest, connect and reconnect. This media installation uses digital information, sound, and light to take visitors on a visually charged journey and emotionally connect them to the soul of the building. An additional touch interface allows guests to explore everything on their own. While the digital content is shown, color coded and time synchronized light patterns flood the room.
A' Design Award Winner
Nexus Spatial Brand Experience by Responsive Spaces is an esteemed winner of the A' Interface, Interaction and User Experience Design Award. Nexus Spatial Brand Experience earned the A' Design Award in 2025 and is showcased on Website Design Award Winners among other remarkable designs. Explore the details of the project, discover other works by Responsive Spaces and see why Nexus Spatial Brand Experience design sets itself apart from its competition.
About Nexus
Interface, Interaction and User Experience Design Nexus Spatial Brand Experience by Responsive Spaces At a center position inside the highest building in Austria, Vienna's DC Tower, Responsive Spaces created a brand space to experience the values of the tower: The Nexus presents a place to rest, connect and reconnect. This media installation uses digital information, sound, and light to take visitors on a visually charged journey and emotionally connect them to the soul of the building. An additional touch interface allows guests to explore everything on their own. While the digital content is shown, color coded and time synchronized light patterns flood the room. Nexus earned the A' Design Award at the Iron level, an esteemed recognition in the A' Design Award & Competition. Iron-level designs demonstrate sound ideas and professional design, and are selected by a grand jury, for publication among the award-winning works, after fair, just, meritocratic and independent academic review, where entries are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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