Website and Web Design Lifelong Online E-commerce Website by Roy Menezes Centrick set in place a brand guideline that matched speed with aesthetics. A clean and minimal style of photography was used to simply showcase the core of every product while reducing the deliberate clutter around them. It enabled them to shoot 130 products, catalogued in 300 shots, in just 32 hours. This rapid photography system enabled real time communication, a mandate for e-commerce. To maximize performance they took an extreme approach and challenged the very core of the platforms. A consolidated and integrated design approach was used to create this online destination.