Pepsi Touch Tower 2.0 Interactive Beverage Dispenser

PepsiCo Design & Innovation

Interface, Interaction and User Experience Design Pepsi Touch Tower 2.0 Interactive Beverage Dispenser by PepsiCo Design & Innovation Pepsi Touch Tower 2.0 is a digital fountain dispenser that transforms today’s beverage pouring process into an engaging consumer experience, providing over 100 high quality drink combinations from up to 12 brands & 6 flavor shots. It's playful graphic user interface attracts the consumer, communicates variety and allows easy customization of one’s drink. The form clearly highlights the interaction zones in a careful ergonomic configuration, from the angle of the screen, the visibility of the nozzle, the location and light staging of the cup, and the accessibility of the ADA panel.

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