Website and Web Design Mapper Website by Kyle McGill The mapper website is a unique scrolling experience. Much effort was made to create a story out of a large amount of technical knowledge and work. Many metaphors were developed in order to make the story easy to understand and create a fun user experience. The metaphors were made into illustrations which explain a technical story of mapper's products and services, using infographics and interactive maps. This makes the navigation through the website fun and engaging for the user.