Macys App Redesign

Macys App Redesign 由 Willy Lai 创作，是 A' 移动技术、应用与软件设计奖 的卓越获奖作品。Macys App Redesign 于 2020 荣获 A' Design Award 银奖，与其他非凡设计一同在 Website Design Award Winners 展示。探索项目详情，发现 Willy Lai 的其他作品，了解 Macys App Redesign 为何能在众多参赛设计中独树一帜。

移动技术、应用与软件设计 Macys App Redesign 由 Willy Lai Macy's App is a mobile shopping application that was redesigned in 2019 for Android and iOS devices. The application allows customers to browse and purchase fashion, beauty and home products from a smartphone or tablet. The layout is clean and simple, and takes visual cues from fashion media and consumer technology products. Camera-based tools support scan and pay, and augmented reality features allow customers to preview products before purchase. The redesign was based on extensive user research and on customer feedback, and user engagement increased after the launch. Macys App 荣获 A' Design Award 银奖，这是 A' Design Award & Competition 的一项卓著荣誉。A' Design Award 银奖 获奖设计将创造力与专业的设计融为一体，由大型评审团经过公平、合乎伦理、择优且独立客观的学术评审，选为各自类别中出类拔萃的参赛作品。评审依据预先制定并公开的评价标准，按照盲审同行评议流程，对参赛作品进行投票。